Auto Factory and Museum Tours in Germany for Car Buffs and Car Buyers

Audi | BMW | Ford | Mercedes-Benz | Opel | Porsche | Volkswagen

Seven major automakers manufacture automobiles and trucks in Germany. The automobile is a German invention, and the auto industry in Germany is one of the country’s largest employers, with a labor force of over 747,000. Germany is among the world’s top four car producers.

Below you’ll find our guide to automobile factory tours in Germany and the option of buying a German car in the United States and taking delivery at the factory in Germany (European delivery).

BMW Welt - night

Munich: BMW Welt by night, with headquarters tower and museum on the right. New BMW owners can pick up their new car here. More below.
PHOTO: Richard Bartz, Wikimedia Commons

All the German automotive brands offer factory tours, in some cases combined with optional auto museum tours. German car buyers also like to pick up their new Audis, BMWs, Mercedes, Porsches, and Volkswagens directly at the factory. (See How to Buy or Lease a Car in Germany for more.) Ford and Opel are the only automakers in Germany that do not allow buyers to take delivery of their new vehicle at the factory, but they do offer factory tours.

You may not think of Ford as a “German” auto company, but the American Henry Ford opened his first auto plant in Germany in 1912. Some Germans don’t even realize that Ford (pronounced “fort” in German) is not a German company. The American car giant General Motors planted its flag in Germany a bit later, when it purchased an 80 percent interest in Adam Opel AG in 1929. Today Opel is still a division of General Motors.

KIA
The South Korean automaker Kia has its European design center in Frankfurt, but its only European auto factory is located in Žilina, Slovakia. That plant supplies almost 60 percent of Kia’s European demand. The facility produces three vehicles for the European market, with brands that few Americans would recognize: the cee’d model family (hatchback and Sportswagon, as well as the pro_cee’d coupe), the European bestselling Sportage crossover, and Venga compact MPV.

European Delivery for US Customers
Factory delivery is a popular option for German car buyers. Four German automakers – Audi, BMW, Mercedes, and Porsche – also offer their US customers the option of picking up their new car in Germany and combining that with a European trip. All but Porsche offer a 5 to 7 percent discount on the vehicle, combined with free or discounted air fares. Some also offer additional perks such as free meals, museum entrance, and a factory tour. Volkswagen, alone among German car producers, does not offer European delivery for its US customers. (Opel sells its cars in the US through its owner, General Motors. The Swedish carmaker Volvo also offers European delivery in Sweden for US customers.) Continue reading