The German Way: Life in Austria, Germany, Switzerland

TOPICS: Banks and Money > Money/Geld > The Euro > Business and Economy

Also see:
DaimlerChrysler AG: A German-American divorce (below).
German companies: List of German companies

This section of When in Germany, Do as the Germans Do contains the following chapters:

Book Chapters - Business and Economy
  • Banks and Sparkassen  See > Money/Geld
  • € for Euro: Germany Says “auf Wiedersehen”
    to the Mark

       See > The Euro in Austria and Germany
  • The Germans Are Coming: A German
    Economic Invasion?
  • German Efficiency: Order Is a German Virtue

Also see: Consumers and Shopping
For more chapters from the book, plus supplementary material, see the menu on the left.

Update: In my book, When in Germany, Do as the Germans Do (2002), I wrote about the 1998 German-American merger that created DaimlerChrysler AG (on page 16). It was the marriage of Daimler-Benz AG and the Chrysler Corporation. As we now know, that marriage ended in divorce in 2007. Chrysler, which has a long history of boom and bust, was in much worse shape than the Germans thought, and then the Mercedes-Benz luxury-car division began to have its own problems. By 2000, just two years after the much touted merger, DaimlerChrysler AG had piled up $4.7 billion in operating losses. In the fall of 2005 Dieter Zetsche, the German CEO who had led the U.S. automaker’s resurrection was forced to leave Auburn Hills for Stuttgart to replace the outgoing Mercedes-Benz CEO Jürgen E. Schrempp and heal the ailing German division. By 2007 he had come to the painful decision that a divorce would be the best solution for each side. In August 2007, Cerberus Capital Management took over Chrysler, with Daimler suffering a significant loss on the $37 billion it had paid for the American auto company nine years earlier.

However, the financial crisis of the Detroit “Big Three” in late 2008, and the debate over a government rescue package only confirmed Daimler’s wisdom in dropping the ailing Chrysler, the weakest of the three American automakers. Although by 2012, the US automakers seemed to be recovering, only time will tell if Chrysler and some other US auto companies will survive the “Great Recession.”

Trivia: The Mercedes automobile got its name from the daughter of Emil Jellinek, who was an important customer of Gottlieb Daimler’s firm. The Mercedes was built by Wilhelm Maybach, who now lends his own name to the Maybach luxury model made by Daimler AG.

German Companies

You’ll find links to these and other companies on our Business Links page.

LISTED ALPHABETICALLY

  • Adidas - sports shoes, attire
  • Air Berlin (LTU) - international airline
  • Aldi - groceries, retail
  • Allianz - insurance
  • Audi (Volkswagen AG)
  • BASF - chemicals and household products
  • Bauhaus - home improvement
  • Bayer - chemicals, pharmaceuticals
  • Beiersdorf AG - cosmetics, perfume
  • Bertelsmann - book and music publishing
  • Birkenstock - sandals, shoes
  • Bosch - Blaupunkt - automotive electronics
  • BMW
  • C&A - clothing, fashions
  • Carl Zeiss - lenses, optics
  • Commerzbank - banking
  • Continental AG - tires, rubber, automotive products
  • Daimler AG (Mercedes-Benz) - autos, trucks
  • Deutsche Lufthansa - international airline, cargo
  • DPD (Deutscher Paketdienst) - package delivery
  • Deutsche Bahn AG - railroad
  • Deutsche Bank
  • Deutsche Telekom AG
  • DHL (Deutsche Post AG) - international shipping
  • Douglas Holding AG - drugstores, cosmetics, perfume, jewelry
  • Edeka - groceries, retail
  • eon - energy
  • e-plus Mobilfunk GmbH & Co. KG (KPN) - telecommunications
  • Fraport AG - airport management
  • Grüner + Jahr AG - publishing
  • Hapag Lloyd AG - cargo shipping
  • Heidelberger Druckmaschinen AG - printing machines
  • Hochtief AG - construction
  • Hugo Boss AG - fashion house
  • Jil Sander AG - fashion house
  • Kaiser's Tengelmann AG - groceries, retail
  • Karstadt Quelle - department stores, catalog sales
  • Krupp (see ThyssenKrupp)
  • Langenscheidt - publishing (maps, books)
  • Leica Camera AG
  • MAN - trucks, buses, heavy equipment
  • Mannesmann - industry
  • Miele & Cie GmbH - appliances
  • NUR Touristic - travel, tourism
  • Opel (Adam Opel AG, General Motors)
  • Porsche AG
  • NUR Touristic - travel, tourism
  • ProSiebenSat.1 Media AG - sat TV, media, broadcasting
  • Rewe - groceries, retail
  • RWE Energy AG - energy
  • SAP - business software
  • Siemens AG - electronics, business solutions
  • Sixt - auto rental
  • ThyssenKrupp - chemicals, steel, industry
  • T-Mobile (DT) - telecommunications
  • TUI AG (Touristik Union International) - travel, tourism
  • Volkswagen AG
  • Wacker Chemie - chemicals
  • Wella AG (P&G) - cosmetics

  • Business Links - Austrian, German, and Swiss firms from The German Way
  • List of companies of Germany (Wikipedia)

SEE MORE > WiG Contents and
The German Way Contents

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